Bringing all product stakeholders in a tighter loop within the entire product life cycle is one of the main strategies of the product lifecycle management (PLM) methodology. Following this idea, letting the customers (those who pay for and/or use the product) get involved as early as possible in the product design and development phases provides many benefits, including: more ideas for innovation, less design rework, higher customer satisfaction, shorter time-to-market, and more.
Today, including customer inputs in the design process is not only a theory, but also an increasing requirement from PLM users. Based on statistics from the TEC PLM Evaluation Center, among 50 possible business objectives for implementing a PLM system, the option of “including customer input in the design process” changed its ranking from 28th (in the year 2007) to 20th (in the year 2008) (see figure 1).
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